Circuit City: Home theater merchandising

Interactive sales assistant

Circuit City wanted to create a personalized sales-assisted experience for each customer in their high-end home theater department.

MTI designed an integrated switching and messaging system, which allowed Circuit City’s sales associate to orchestrate and control a custom demo based on the customer’s needs. An Intuition touch screen prompted the salesperson with the primary selling points for each product, was pre-configured with the most popular product configurations, and controlled the Audio, Video, and Lighting elements in the room. The electronic switching and touch screen were pre-integrated and shipped to the store ready to hang for fast, consistent installation.